What to write in a group card
A group card is harder than a solo one because you are writing next to twenty other people. Here is a structure that works, and why the shortest message is often the best one.
Read the guideWhy these guides exist
Help people say what matters.
The best messages are specific, but most people need a gentle starting point. These guides give you the words, prompts and simple ways to collect them before the moment passes.
Cards
Start here if you are writing one message and want it to be the good one.
Occasions
Message ideas by moment, written to be used as they are.
Birthday messages to write in a card
Thirty birthday messages you can actually use, plus why the specific ones beat the poetic ones every time.
Read the guideFarewell messages for a leaving card
What to write when someone is leaving, including the awkward cases: the colleague you barely know, the manager you disagreed with, the friend who is moving away.
Read the guideThank-you messages that sound like you
Why 'thank you so much for everything' fails, and how to write a thank-you message that lands — for a teacher, a colleague, a friend or someone who helped when it mattered.
Read the guideGraduation messages to write in a card
What to write to a graduate, from a parent, a grandparent, a teacher or a friend — including the one thing almost every graduation message forgets to say.
Read the guideHow to
For the person holding the card, chasing twenty people for a contribution.
How to collect messages for a group card
The card is the easy part. Getting twenty people to actually write something, before the day, is where group cards usually fail. Here is what works.
Read the guideMake showing up easier. Send one link.
A private sky gives every person one easy way to contribute. Messages, photos and thirty-second voice notes gather in one place, and the person it is for keeps all of it.
Why we believe in it
We publish the reasoning behind the product, including what we cut and what we refuse to build.
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